Despite the tremendously enthusiastic, persistent support and promotion from high profile web marketing strategists, entrepreneurs and technology pundits, Google’s nascent social platform, Google Plus, appears to be sputtering. That may change with the much anticipated official rollout of Google + Pages for business. It will be interesting to see if behaviors and attitudes toward Google Plus change with the introduction of businesses to the network. If brands see value in being there, they will likely demand more from Google in terms of our data and in turn, Google will demand more from them in cash.
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide. – The Official Google Blog
And while many adherents crow about more “meaningful and intelligent conversations” taking place there, the real reason Google Plus can’t be ignored can be found in this video of the Brogan/Kawasaki presentation. Google giveth and Google taketh away.
The search ranking is the reason I tell people to start using Google Plus for business, because when you post to public, it shoots up very fast and gets indexed very fast in Google rankings. – Chris Brogan
Google has such advantages… I don’t see how they can’t be a success. – Guy Kawasaki
One has to wonder if the languid days of “meaningful conversations” will be well behind us when Google Plus is inundated with free e-book offers, webinar announcements, “10 reasons why…” – oh and a sure sign of the End Times for Google Plus – Purchase +1.
My Un-scientific Google Plus Usage Survey
Please humor me. Between the 44 thousand of you who “follow” me on Twitter, my 3 thousand plus Facebook connections, and the thousand or so of you who have circled me on Google Plus, I figured I could get a sense of the prevailing sentiment towards G+. So I’ve put together some survey questions that I hope you’ll take the time to fill out. I’m not a professional pollster, but I hope the survey is structured in a way to produce some useful data. PLEASE pass this on if you think it is a useful survey.
While Google Plus appears to have plateaued, it would be unwise to dismiss the platform as another yet-to-be-shelved social effort by the internet behemoth. I have an account there and visit daily, posting nearly as often. Still, I have yet to find my groove Google Plus, which makes me skeptical of it’s long term success. Because as any good blogger knows personal experience is a reliable bellwether for any web technology (/snark).
Facetious (mostly) confirmation bias aside, I am curious if there is anecdotal consensus about how people are using Google Plus and how they plan on integrating the less than mainstream network into current or future content strategy. One thing we can be sure of is that Google has plans for how online publishers – individual to corporate – integrate Google Plus into their content strategy. My aim here is to gather data on how YOU plan to, or are currently using Google Plus. As always, please leave your thoughts in the comments. What am I missing here? What would make the survey better? And PLEASE share this. Survey results will be released Wednesday
October November 16th.
Please Take the Google Plus Survey:
Thank you for taking the time to finish the survey! Feel free to +1 the post or share it in any way you see fit. For the record, I’m not dismissing Google Plus. I’m just not sure how I will embrace it – but I will – because I don’t think it’s going to be just another shelved Google project.