Jim Long - Digital Media and Culture
Social Media for Small Business – Start With The Basics

Social Media for Small Business – Start With The Basics

Despite the ubiquity of social media, its application in small business is still a subject where there is a hunger for basic understanding. People who understand social media tools, and have been using them for years, can use their knowledge to help small business owners get lift. Getting a small business off the ground is daunting enough.  Keeping it aloft and making it thrive in tough economy is even more so.  So when businesses are faced with the added challenge of incorporating social media into their marketing mix, they often see it as a chore, and ultimately a waste of resources.Continue Reading

The How and Why of Live Web Video Streaming

The How and Why of Live Web Video Streaming

While live video broadcasting is within the reach of anyone with high-speed broadband, “live” poses unique technological and performance challenges.  Senator Marco Rubio’s parched, water break delivery of the GOP response to the State of the Union will be remembered as a short-lived Poland Spring internet meme.  But what it really demonstrates is just how difficultContinue Reading

Vine Ripened – Twitter’s New Six Second Video App

Vine Ripened – Twitter’s New Six Second Video App

Twitter’s video storytelling tool Vine has launched with the fanfare and blog discussion typical of the content marketing crowd. Heralded as “Simple, Stupid and Brilliant” by Ann Handley of MarketingProfs, the Twitter Vine app appears to be getting largely positive buzz.  The arrival of corporate brands on Vine puts a stamp of approval on the service,Continue Reading

Google Plus Beyond The Hype – Survey Results

Google Plus Beyond The Hype – Survey Results

I would like to thank all of you who participated in my Google Plus Attitude and Usage Survey. I received 447 responses and I think the data provides a useful snapshot of user sentiment. Now, a lot has happened in the week since I posted the survey. The day I made they survey public wasContinue Reading

Google Plus Beyond The Hype – Take the Survey!

Google Plus Beyond The Hype – Take the Survey!

Despite the tremendously enthusiastic, persistent support and promotion from high profile web marketing strategists, entrepreneurs and technology pundits, Google’s nascent social platform, Google Plus, appears to be sputtering.  That may change with the much anticipated official rollout of  Google + Pages for business.  It will be interesting to see if behaviors and attitudes toward Google Plus changeContinue Reading

Digital Media Conference East – Media Leaders and Influencers Descend on DC

Digital Media Conference East – Media Leaders and Influencers Descend on DC

Engaging, inspiring, and invigorating –  how I describe the Digital Media East  conference that I attended last week in the DC metro area.  Let’s face it, some of these confabs leave a little to be desired – shop worn topics, the usual suspects peddling the same presentations. This was not one of those conferences. The DigitalContinue Reading

Social TV – The Power of Discovery, Recommendation, and Serendipity

While traditional media fights to hang on to linear audiences, they are also tasked with cultivating new viewers in an increasingly fragmented media space. These audiences, empowered with multiple screens and recommendations from their social graphs, look to news feeds in social networks as their new electronic program guide. Meanwhile, nimble, niche content internet TVContinue Reading

Work Hard, Be Excellent, Kick Ass, and Let That Be Your Differentiator

Those who quietly go about the industry of consistently delivering value to customers and clients will win the day.  It’s simple, and it applies to all business.  And when that maxim is applied to social media consultants, so be it.  If they are achieving the aforementioned results, then they will rightly reap rewards.  Those withContinue Reading

“Cord Cutters Day” – The No-Pay TV Crowd Goes Over The Top

Mark your calendars!  On Tuesday, April 26th, the world will celebrate Cord Cutters Day.  It is neither a national, nor Hallmark holiday, rather a manufactured “meetup” ginned up by the folks at GigaOM to raise awareness about  “cord cutting”.  It’s the gaining trend of folks giving up pay TV, for content they stream from theContinue Reading

Evolutionary vs. Revolutionary – No Breakout Platforms But SXSW ’11 Still Worth the Trip

Fresh off a trip with the Secretary of Defense, with stops in Afghanistan, Germany, Belgium and Bahrain,  I had just arrived home early on the morning of March 13th, in time to do some laundry, nap for about an hour, then make my flight to Austin.  While disappointed that I had not been able toContinue Reading

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