Jim Long - Digital Media and Culture

Category Archives: Media

The How and Why of Live Web Video Streaming

The How and Why of Live Web Video Streaming






While live video broadcasting is within the reach of anyone with high-speed broadband, “live” poses unique technological and performance challenges.  Senator Marco Rubio’s parched, water break delivery of the GOP response to the State of the Union will be remembered as a short-lived Poland Spring internet meme.  But what it really demonstrates is just how difficult






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Vine Ripened – Twitter’s New Six Second Video App

Vine Ripened – Twitter’s New Six Second Video App






Twitter’s video storytelling tool Vine has launched with the fanfare and blog discussion typical of the content marketing crowd. Heralded as “Simple, Stupid and Brilliant” by Ann Handley of MarketingProfs, the Twitter Vine app appears to be getting largely positive buzz.  The arrival of corporate brands on Vine puts a stamp of approval on the service,






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Google Plus Beyond The Hype – Survey Results

Google Plus Beyond The Hype – Survey Results






I would like to thank all of you who participated in my Google Plus Attitude and Usage Survey. I received 447 responses and I think the data provides a useful snapshot of user sentiment. Now, a lot has happened in the week since I posted the survey. The day I made they survey public was






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Google Plus Beyond The Hype – Take the Survey!

Google Plus Beyond The Hype – Take the Survey!






Despite the tremendously enthusiastic, persistent support and promotion from high profile web marketing strategists, entrepreneurs and technology pundits, Google’s nascent social platform, Google Plus, appears to be sputtering.  That may change with the much anticipated official rollout of  Google + Pages for business.  It will be interesting to see if behaviors and attitudes toward Google Plus change






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Digital Media Conference East – Media Leaders and Influencers Descend on DC

Digital Media Conference East – Media Leaders and Influencers Descend on DC






Engaging, inspiring, and invigorating –  how I describe the Digital Media East  conference that I attended last week in the DC metro area.  Let’s face it, some of these confabs leave a little to be desired – shop worn topics, the usual suspects peddling the same presentations. This was not one of those conferences. The Digital






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Social TV – The Power of Discovery, Recommendation, and Serendipity






While traditional media fights to hang on to linear audiences, they are also tasked with cultivating new viewers in an increasingly fragmented media space. These audiences, empowered with multiple screens and recommendations from their social graphs, look to news feeds in social networks as their new electronic program guide. Meanwhile, nimble, niche content internet TV






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Work Hard, Be Excellent, Kick Ass, and Let That Be Your Differentiator






Those who quietly go about the industry of consistently delivering value to customers and clients will win the day.  It’s simple, and it applies to all business.  And when that maxim is applied to social media consultants, so be it.  If they are achieving the aforementioned results, then they will rightly reap rewards.  Those with






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“Cord Cutters Day” – The No-Pay TV Crowd Goes Over The Top






Mark your calendars!  On Tuesday, April 26th, the world will celebrate Cord Cutters Day.  It is neither a national, nor Hallmark holiday, rather a manufactured “meetup” ginned up by the folks at GigaOM to raise awareness about  “cord cutting”.  It’s the gaining trend of folks giving up pay TV, for content they stream from the






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Evolutionary vs. Revolutionary – No Breakout Platforms But SXSW ’11 Still Worth the Trip






Fresh off a trip with the Secretary of Defense, with stops in Afghanistan, Germany, Belgium and Bahrain,  I had just arrived home early on the morning of March 13th, in time to do some laundry, nap for about an hour, then make my flight to Austin.  While disappointed that I had not been able to






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South by Southwest – Looking Forward, Looking Back and Why I’m Going






Pilgrimage to Geek Spring Break As social media, web strategy, and tech company luminaries prepare to descend upon Austin, TX for the annual geekapalooza that is South by Southwest Interactive, it’s after some deliberation that I’ve decided to join the pilgrimage. The “why” of going isn’t some existential, intellectual – is SXSW dead – struggle






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