Jim Long - Digital Media and Culture

Category Archives: Media

Does Your Video Content Suck?






So does your video content suck? And if it does, what are some simple things you can do to make it better?  Yeah, it’s a pretty harsh title, but it was inspired by  Jonathan Morrow’s post over at Copyblogger entitled 20 Warning Signs That Your Content Sucks.  In it he talks about how blogs have






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Web Video – Show Me the Money!!






Is there any money in web video?  That question has been forefront on my mind of late.  I think the short answer is: some people are.  We’ve all heard the stories of people like Michael Buckley making a living from YouTube.  But let’s face it, Mr. Buckley’s YouTube success story is the exception, not the






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Internet TV – Is Now The Time To Build New Networks?






There’s been a lot of movement in the web video world of late, and as a micro media mogul at my very core, I’ve been paying keen attention to it.  Broadband proliferation, the rise of smart, connected TV’s, set-top boxes from Google, and PC to TV app-based systems like Boxee, are all driving forces behind






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New TV – How Broadband, Cord Cutters, and Media Center Apps are Changing the Way We Watch






We just got FIOS at my house this past week.  It’s BLAZING fast, the HD looks nice, and so far we’re well pleased with our decision to get it.  We opted for the 25 mbps up/down package.   That’s INSANELY fast.  What will I do with that upload speed?  Funny you should ask.  Watch this for






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The End of Innocence – Why Social Media Is the New Corporate Media






Let my start by saying that my career in media has been paying the bills since 1988.  So I firmly embrace corporate media, advertising revenue and all media endeavors that enjoy commercial success. The lure of a life in TV (i’m a news cameraman by trade) was its combined appeal of an adventurous lifestyle and






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Open Vs. Closed Media and Why It’s OK To Just Be a Content Consumer






Most good blog posts, or at least the ones that attract the most traffic, draw a line in the sand – taking an unequivocal position. So just on the heels of the iPad launch, scores of tech bloggers are taking that stand against the onerous, closed nature of Apple’s latest offering. And the Church of






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From iPad to Web TV – Four Trends That Are Changing How We Create and Consume Media






The pace of change in media is happening so fast, most of us have barely wrapped our minds around current accepted notions, just as they are swept aside by technology driven evolution.  All of this overwhelms me, and I grasp that it is well out of our control.  But observing these patterns emerge is instructive






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Foursquare vs Gowalla – One Location Based Service Will Break From the Pack






Race to the Finish Everyone loves a horse race. Whether ponies, politics, or tech startups – when the best and brightest pit their talent, passion, and strategy against one another in a high stakes challenge – it makes for high drama. As Foursquare and Gowalla appear to be emerging as leaders in the location wars,






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The Disclaimer Revisited – An Opportunity for Employer Brand and Personal Brand to Coexist and Prosper






The Employee Blogger – Manage the Risk and Reap Reward I wrote my very first blog post here three years ago, nearly to the day.   In 2005, I had an awakening to just how disruptive the empowered social web was to my industry, and ultimately my job.   So rather than just sticking my head in






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Creating Video for the Web – Examples, Strategies, and Pitfalls






I come from a tradition where creating video requires expertise.  The web has changed that, both for traditional media and emerging, evolving media.  Now that we’re all brands and we are all the media, McLuhan’s “the medium is the message” rings true more than ever before. In simpler times, when web video pioneers like Casey






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