Jim Long - Digital Media and Culture

Category Archives: video

Social Media for Small Business – Start With The Basics

Social Media for Small Business – Start With The Basics






Despite the ubiquity of social media, its application in small business is still a subject where there is a hunger for basic understanding. People who understand social media tools, and have been using them for years, can use their knowledge to help small business owners get lift. Getting a small business off the ground is






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The How and Why of Live Web Video Streaming

The How and Why of Live Web Video Streaming






While live video broadcasting is within the reach of anyone with high-speed broadband, “live” poses unique technological and performance challenges.  Senator Marco Rubio’s parched, water break delivery of the GOP response to the State of the Union will be remembered as a short-lived Poland Spring internet meme.  But what it really demonstrates is just how difficult






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Vine Ripened – Twitter’s New Six Second Video App

Vine Ripened – Twitter’s New Six Second Video App






Twitter’s video storytelling tool Vine has launched with the fanfare and blog discussion typical of the content marketing crowd. Heralded as “Simple, Stupid and Brilliant” by Ann Handley of MarketingProfs, the Twitter Vine app appears to be getting largely positive buzz.  The arrival of corporate brands on Vine puts a stamp of approval on the service,






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Web Video – Show Me the Money!!






Is there any money in web video?  That question has been forefront on my mind of late.  I think the short answer is: some people are.  We’ve all heard the stories of people like Michael Buckley making a living from YouTube.  But let’s face it, Mr. Buckley’s YouTube success story is the exception, not the






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